committed to our communities, focused on quality

Urban Rubber Paving is a locally-owned family business. We are proud, approved installers of Shercom Industries Inc. rubber paving. Since developing their technology in 1998, Shercom products have been used for thousands of customers needing driveways, sidewalks, patios, pool decks, commercial playgrounds, and other surfaces. Founded in 1993, Shercom has applied extensive research and development towards expanding commercial uses for recycled rubber. Today, they recycle approximately 85% of Saskatchewan’s discarded tires and install dozens of commercial products, such as speed bumps, curbs, wheel chocks, and industrial ramps and mats.





shercom partnership

Shercom’s residential retail products include rubber mulch, interlocking bricks and mats, lawn edgers, and tree well covers. Additionally, they have the very best rubber paving equipment for large commercial applications such as track-and-field raceways, tennis courts, and playgrounds. All Shercom products use recycled rubber, transforming an environmental hazard into sustainable, usable products, certified by Leadership in Energy and Environmental Design (LEED). Shercom customers qualify for LEED credits on their construction projects.

Tire neutral

Be Tire Neutral

Shercom receives 50,000 passenger tire equivalents per week. These are tires that you and I generated. For the last 28 years Shercom Industries has been working hard to develop technology, products and markets to recycle these tires removing them from the waste stream.  We have received many awards and accolades for our environmental efforts. In truth, all we do is change the shape of the tire. The true recyclers are the customers who purchase these products.


Environmental Commitment

The SHERSAFE® grant program is Shercom's newest program to support community engagement. It is open to eligible communities that need to upgrade their current playgrounds to conform to CSA standards for fall attenuation and impact protection for children. ​

Our rubber Paving in Action

commercial paving

how it works

Rubber paving is created by combining recycled rubber crumb with a proprietary binding agent according to a strict formula developed by Shercom. During the curing period, the crumb and binding agent fuse to create a continuous, flexible rubber pavement layer (approx. ⅝ of an inch once packed and dry) that covers the underlying surface. Initially used to resurface driveways, the rubber paving concept has since been expanded to include a variety of surfaces, such as sidewalks, pathways, patios, pool decks, sports courts, running tracks, trails, and livestock facilities.

What Our Customers Love Most

5-Year Warranty

100% Recycled Rubber

100% Canadian manufactured & installed

Instant and long-lasting curb appeal

Installs from 20+ years ago still look amazing!

Installs over concrete, asphalt, paving stones, or gravel

Naturally repels ice compared to traditional paving

Easy, mess-free installation and drivable within 72 hours

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